Clements Ribeiro gets into shape with Evans

August 13, 2012 by  
Filed under Get in Shape

Article by Zeshanjaved

Clements Ribeiro gets into shape with Evans – Art

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Clements Ribeiro gets into shape with EvansThe rumour that Gwyneth Paltrow was to design for Wallis twisted out to be just that. The tie-up between John Galliano and Topshop was another non-starter; apparently spark by the sight of the designer and retail tycoon Sir Philip Green in the middle of the guests at Kate Moss and Jamie Hince’s wedding. But one “marriage” in the Arcadia boss’s fashion empire can be totally long-established: Clements Ribeiro for Evans. Yes, the a lot appreciated design duo of Suzanne Clements and Inacio Ribeiro, whose eccentric-chic winter 2011 collection of heraldic embroideries, 1940′s shapes, jewelled twinsets, military details and exuberant prints, was one of the highlights of London Fashion Week in February, will be designing for the plus-size chain from early next year. It is a welcome return to the high street for Suzanne and her Brazilian-born husband, Inacio, who met at Central Saint Martins, launched their label in 1993, and was one of the pioneers of the Young Brits at Topshop fashion movement more than a decade ago.Clements Ribeiro autumn/winter 2011 at London Fashion Week

The couples are far from fazed at designing for the size 14-32 market.”Style is not relating to size; it’s about figure and creates good-looking clothes that girls and women will feel huge in. It’s what we’ve always done,” said Suzanne, at a dinner to launch the design duo as the new ‘stars’ of the plus-market.Their focal point on shape is entirely in tune with Evans’ latest proposal for the coming autumn/winter season.For, while the first Clements Ribeiro collection for spring 2012 will not be available until March, in the meantime, customers can revel in the specialist chain’s new ‘What’s Your Shape?’ approach to fashion retailing. Over the last year, researchers interviewed more than 5,500 girls and women the length and breadth of the country, and recognized four body shapes to celebrate curves: Pear, Hourglass, Apple, and Busty. Of course, this terms has been use previous to. The differentiation, this time, is that Evans has created four new ‘cutting blocks’, based on real women, and the new autumn/winter collection has been specifically grouped into capsule ranges to flatter each of the different shapes. Consumers will be agreed advice on which “shape” they are, and then guide to the piece which best flatter as well as fit their curves. A customer panel of 54 women from all over the UK will check the campaign and provide normal feedback.

“Shopping purely by size can be puzzling and demoralising,” says brand director, Fiona Ross, “because everyone one of us has a exceptional figure. It’s more about addressing your shape and finding the best styles to suit. Our research showed many women felt they were being judged on their size, or else they worried people thought they were just fat, or lazy. We want to put the pleasure factor back, promote a positive body confidence message, and help curvy women identify shop and dress for fabulous shape and confidence.”The new Evans autumn/winter collection, based on shape and sizes 14-32, will be available in chosen stores and online from late August. Prices range from £29.50 for black denim jeans, £45 for tops and shirts, and £55-£65 for dresses, up to £120 for a black, faux-fur coat.

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i want to make me huge philosopher

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Zeshanjaved



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Use and distribution of this article is subject to our Publisher Guidelines
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